Strategy
Strategy & Design together
Creating a high-quality brand can be challenging.
GUIDANCE
share an authentic story about your brand
When you have no brand strategy and no guideline…
This is for you if you have….
✗ No Brand Strategy
You don’t know how to position your brand to win with a brand strategy that helps you understand who you are and how to communicate it in a meaningful way.
✗ Inconsistency
You don’t have cohesive brand messaging, so your content tends to be inconsistent at best, and contradictory at worst. As a result, it’s difficult to attract people who share your values (customers, employees, etc.).
✗ Confusion
Your team is fractured by disunity, confusion, and conflict, making it hard for employees to feel engaged and interested.
✗ No Clarity
You can’t clearly articulate your brand, and as a result, you can’t carve out a discernible place in the market.
✗ No purpose
You don’t understand your purpose, vision, mission, or values, so you make marketing and business decisions that don’t reflect them.
✗ All over the place
Feeling you don’t know exactly who is your target, how communicate and following trends without questioning if it match’s your business needs.
Our focus is on strategy, psychology, and developing a systematic approach to creating brands.
Brand
The differencial
Brand Strategy
And Brand Identity.
It is common new brand rush create a company name and visual identity before have a Structure Brand in place, essentially putting a beautifully designed card miles before the horse.
✓ Alignment
Everyone on your team, from full-timers to interns to contractors, will be supplied with those clear message and equipped to communicate them in their work, whether that’s an ad, email or any other material.
✓
Differentiation
You’ve assessed the competitive situation and discovered an underserved opportunity in the market. As a result, you deliver clear messaging to your customer on how you’re different
✓ Clarity
All of your marketing materials, like web site, blogs, social assets, and campaigns, will deliver the same key message consistently. You’ll know what to say and how to say it.
✓
Efficiency
With a clear and impactful message that everyone is aligned on, you can eliminate the need for time-consuming discussions and debates about your communication approach.
✓ Customer Loyalty
✓
Awareness
Step-By-Step
Our Process
01
The Brief
02
Brand Strategy
Clearly define your target audience and formulate a brand strategy that will speak directly to your audience. A solid foundation will maintain your team aligned and focused on a high-impact story, avoiding brand drift along the way.
03
Brand Identity
Our process branding are designed to provide you with the perfect foundation to meet your immediate design needs, while providing you with the right tools and resources to support your brand as your business continues to grow. All elements will be created based on your Brand strategy and Personality.
04
Brand Portal
To deliver, your brand assets and guideline, we use a tool where you can access everything through a centralized management tool. To understand more, see how works: → Brand Portal section ←.
Because the brand strategy should be reflected in your brand identity, it is imperative to start with the brand strategy. Your brand identity will be ready once you have laid the necessary foundation with the strategy sessions. In order to build a strong brand, you must focus on your long-term goals.
We want your business vision and goals to be aligned with your Brand Strategy as well as have a brand identity and website that reflect your core values, which must be solid, cohesive, consistent, and most importantly, able to grow with your company.
For sure, in this case we can do your Brand Strategy if you need to wait a little before jump into the visuals.
We don’t offer logo design on its own, and here is why: It’s important to me that every client walks away equipped with a complete and cohesive brand identity that reflects their authentic brand personality and intentions. Your logo is the centerpiece of your identity, and it’s extremely important that it has all the right ingredients baked in – personality, intention, position, etc. That takes getting to know your brand, diving deep into what makes it tick, and crafting a supporting visual system – not just designing a logo that looks nice!
We want your business vision and goals to be aligned with your Brand Strategy as well as have a brand identity and website that express your core values, it is solid, cohesive, consistent and most important they make your business grow. I want you to feel comfortable working with us, but if we are not a good fit for each other, we will be able to discover that on our first call. We have usually a 2-3time review and adjustments to the designs for each stage of the project, and I’ll work collaboratively with you to critique them.
TOGETHER
purpose-driven brands
Why choose GAIA?
We don't do Fast
We are Facilitators
We have the skills
We prioritize Long-term
We value Quality
Build your Brand today!
Let Us Take
Care Of your Brand
We’d love to hear about your goals, visions and expectations. We can help you to bring clarity and see we are a good fit. No strings attached.